Our Marketing Plan

The Automotive Aftermarket
The Automotive Aftermarket is the secondary market of the automotive industry, concerned with the manufacturing, remanufacturing, distribution, retailing and installation of all vehicle parts, chemicals, tools, equipment and accessories for light and heavy vehicles, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer.

Estimated as a $289.6 billion market in the United States, the aftermarket helps keep vehicles on the road by providing the consumers the choice of where they want their vehicles serviced, maintained or customized.


Market Overview:

$289.6 billion market in the United States
The automotive aftermarket is divided into the $220 billion light vehicle aftermarket and the $70 billion medium to heavy duty aftermarket. The $220 billion automotive aftermarket further breaks down into the traditional aftermarket, defined as parts and services (DIY and DIFM) required to repair and maintain vehicles once they drive off of the new dealer lot and is a $162 billion market, the collision repair segment which is a $40 billion market and the accessories and performance segment which is an $18 billion market.


Growth Drivers:

Long term growth
The aftermarket, having proven its resiliency during the economic downturn, is poised for continued long term growth. Selected growth drivers include: 1. The vehicle fleet is aging, which benefits the traditional aftermarket. 2. Vehicle miles traveled, a key growth driver for every segment of the aftermarket, is rising 3. The independent aftermarket will continue to take share from the OE, (Original Equipment manufacturer).


Target Market

Hispanic DIYers
VannTech,Inc. will target the Hispanic DIYers within the Millennial generation (a.k.a. NextGen, GENY, C Generation, M Generation, and Echo Boomers), the generation born 1979 through 1994. The financial need to keep cars running longer in order to avoid purchasing another vehicle will encourage more car owners to take the plunge into DIY car maintenance. Packaged Facts expects that the number of automotive DIYers will increase 16% between 2008 and 2013.

Competition Overview

Scissor Jacks
Scissor automotive jacks are hand-operated, using long, self-locking jack screws to raise the vehicle. The centrally located jack screw raises and lowers the scissor-shaped jack using either a tire iron or a specially designed tool. These jacks vary in size and weight-bearing capabilities, so care should be taken when purchasing one.

Hydraulic Bottle Jacks
This type of automotive jack uses hydraulics to provide enough pressure to lift a vehicle weighing up to several tons. Most hydraulic jacks have a cylinder, top, base, plunger and pump filled with oil. Using the plunger builds oil pressure, which is controlled by valves, and performs the lifting and lowering actions. These jacks are rated according to how much weight they can safely lift without failing.

Trolley Jacks
A trolley jack is any type of wheeled hydraulic floor jack that can be moved easily. Depending on the size and weight of a vehicle, standard trolley jacks can lift weights ranging from 2 to 4 tons. While some models feature manual braking controls, others have brakes that lock automatically when the jack is being used.

Electric Car Jack
An electric car jack is device that plugs into the 12V lighter or power socket on your car. It is used in place of a manual jack if you need to change a tire or raise your car to work on the undercarriage. An electric car jack uses hydraulics to raise your vehicle. As the jack's motor runs, the jack turns raises and lifts the car. An electric jack creates less force per turn than a manual jack, but it turns at a much faster rate.